Angela Kuchenbecker
CREATIVE DIRECTOR | CONTINUOUS IMPROVEMENT | SENIOR GRAPHIC DESIGNER
Website Design Program
Role: Business Development / Creative Director
Tools: WIX, Dreamweaver
The Challenge
Zander Press did not offer website design services, limiting digital solutions for print customers and missing opportunities for expanded client engagement.
My Role
I independently built and led a website design program—teaching myself web design, establishing visual and usability standards, and managing customer websites from concept through launch.
The Solution
I created a scalable website workflow that aligned with client branding, integrated with existing print services, and could be repeated efficiently across projects.
Results / Impact
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Designed and launched 40+ customer websites
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Expanded company services beyond print into digital
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Created a new revenue stream and strengthened long-term client relationships
Brand Systems & Marketing
Role: Senior Graphic Designer / Brand Direction
Tools: Adobe Creative Suite
The Challenge
Clients needed consistent branding across print, signage, and digital materials to improve clarity and recognition.
My Role
I led visual direction across multiple touchpoints—developing cohesive brand systems rather than isolated design pieces.
The Solution
Created flexible brand frameworks that translated across print, signage, and digital assets while maintaining consistency and usability.
Results / Impact
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Improved brand consistency across channels
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Reduced revisions through clearer visual standards
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Supported long-term client relationships with scalable design systems
Wide-Format UV Printing Strategy
Role: Business Development / Creative Director
Tools: Adobe Creative Suite, Mutoh 661 UV Printer
The Challenge
Introducing a Mutoh 661 UV printer required more than learning how to print — it demanded new design concepts, material knowledge, pricing logic, and customer education.
My Role
I led the creative and strategic adoption of the Mutoh 661 — learning its technical capabilities, defining how to design effectively for UV printing, and translating those capabilities into marketable products and accurate project estimates.
The Solution
I developed design guidelines specific to the Mutoh 661, identified materials and finishes that performed best, and established clear estimating and pricing approaches that aligned design, production, and profitability.
Results / Impact
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Enabled successful adoption of wide-format UV printing
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Improved accuracy of project estimates and pricing
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Expanded creative possibilities for customers through new materials and finishes
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Positioned the company to confidently sell and produce UV-printed products
